According to the Intergovernmental Panel on Climate Change Special Report on the impacts of global warming of 1.5 °C (2.7° F), global average temperatures are likely to reach 1.5 °C already between 2030 and 2052. These human-induced changes are affecting life-sustaining systems and are a threat to all in a variety of direct and indirect ways.

We are committed to taking steps to limit the increase in global average temperatures by setting targets for CO2 emissions reductions and specifying realistic pathways by which we aim to reach them.

During 2020 we have managed to assess our CO2 emissions baseline for Scopes 1, 2 and 3 based on the Greenhouse Gas Protocol standard.

This year, we have applied the Spend-based method to obtain an overview of our GHG emissions for all three scopes. The Spend- based method estimates emissions for goods and services by collecting data on the economic value of goods and services purchased and multiplying it by relevant secondary emission factors.

The calculation formula for the Spend-based method of the CO2e emissions for purchased goods or services applied was: the sum across purchased goods or services: ∑ (value of purchased good or service ($) × emission factor of purchased good or service per unit of economic value (kg CO2 e/$)).

We are currently developing internal processes to improve data quality so that in the future, we could move from the Spend-base method to the more supplier-specific methods of assessing CO2 emissions.

We are committed to taking steps to limit the increase in global average temperatures.




Energy efficiency is a key step to reducing our impact on the planet’s climate and to creating a sustainable energy future. This year we have achieved to switch to renewable energy sources for both of our office locations as well as or our company owned stores. Share of renewable energy:

IDEAL OF SWEDEN acknowledges the seriousness of the COVID-19 coronavirus and the implications that it might have on our business operations, our employees and the society. We are continually monitoring and following the recommendations from the Public Health Agency of Sweden – Folkhälsomyndigheten. Actions that we have taken to mitigate the risk of the virus spread:

Risk communication – We have updated our Office guidelines, where employees are given instructions on good hygiene etiquette and safety practices. We provide continuous updates and communication with all employees on a weekly basis using our internal communication channels, such as e-mail and chat. '

Responding to concerns – The executive management is responsible for taking action and responding to the employee concerns in an immediate matter. 

Encouraging Remote Working – We are encouraging all employees to work from home and replace all physical meetings by digital/phone meetings. Our technology infrastructure supports remote work from any global location in a secure way. 

Office – We have fully equipped our offices with hand sanitizers and face masks, as well as provided clear social distancing guidelines. 

Travel – We have imposed a temporary travel ban that applies to both domestic and international travel.