The world is changing, and so are the wants and needs of all moving with it. Never has there been a more important moment in time to focus on yourself and your wellbeing. With this in mind, IDEAL OF SWEDEN is proud to announce the debut of the Active Collection: an entirely new range of activewear products designed to help you in becoming at one with yourself. With dynamic colours, smooth materials, and edgy designs, the all-new Active collection truly captures the zeitgeist of the current lifestyle.
Inspired by inner wealth and happiness, the design process pivoted around the versatility of the range to suit the wearer and their daily rituals, whatever they may be. This is an era of change, and as we are given this opportunity to take a moment, to pause and reflect, to hone in on what makes us feel good, it leaves us with a humbling desire to fuel ourselves with more mindful moments. This collection is a celebration of you and your desire to focus on your wellbeing. The products are not there to be stand-alone accessories, but to effortlessly blend into, yet accentuate, your appetite for happiness.