18 February 2019

A closer look

FILIPPA HÄGG AT STOCKHOLM FASHION WEEK Stockholm Fashion Week may already be over, but Filippa Hägg’s iconic look à la Jacky Kennedy still...

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15 February, 2019


This season has it all: powerful pastels, animal prints and lavish luxe. Inspired by our style hero Donna Romina, we have collected the...

8 February, 2019

A night to remember

Inside our exclusive event with Donna Romina   When Donna Romina and iDeal of Sweden invite for dinner, you are sure to expect...

4 February, 2019

The Danish Way

Scandi-cool and Danish finesse, Copenhagen is in the lead for the perfect blend of playful prints and edgy minimalism. This week, the city...

1 February, 2019

Introducing: Donna Romina x iDeal Of Sweden

iDeal Of Sweden proudly presents our next design collaboration with Romina Meier.   Better known as @DonnaRomina, the German influencer has made herself...

25 January, 2019

Hannalicious x iDeal – Styled by Influencers

Hannalicious’ second collection for iDeal Of Sweden went live two weeks ago, and the designs have been showing up in our influencers’ feeds...

23 January, 2019

iDeal Of Sweden x Berlin Fashion Week

Berlin Fashion Week took place on January 15th-18th. Several amazing designers showcased upcoming fashion trends for the A/W ‘19 season. iDeal Of Sweden...

18 January, 2019

Hannalicious Release Event and How to Style the Collection

The launch of Hanna’s latest collection with iDeal Of Sweden was celebrated last Saturday at Nio Rum in Stockholm with 25 guests attending....

11 January, 2019

Introducing: Hannalicious x iDeal Of Sweden

Hanna Friberg’s first collection for iDeal Of Sweden was a huge success, and now it’s time to announce our second design collaboration with...

21 December, 2018

Happy Holidays from Us to You!

During the past year, we have been working on two exciting projects, and we want to thank you all for making them possible....

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