2 November, 2018

Janni x iDeal Party Brunch & iDeal Power Women

Janni x iDeal Party Brunch

Monaco vibes, samba dancers and mojitos! On Saturday, we celebrated the launch of Janni Olsson Delér’s iDeal Of Sweden collection with a party brunch at the popular Mister French in Stockholm.

Janni invited 20 guests to the brunch, including @biancaingrosso, @kenzas, and @victoriatornegren. The dress code of the day was Monaco Vibes, and the venue was transformed into an exotic paradise with a hammock decorated with pillows in the same print as the cases Coral Leaves and Black To Basics, as well as a surfboard in the same design as Pink Sunset. The gorgeous venue was also decorated with palm trees, pineapples, and coconuts that enhanced the tropical feeling. Last, but certainly not least, there were some amazing flower arrangements from Elite Floral.

Janni started with a short presentation in which she welcomed everyone, introduced her collection, and talked a bit about the design process. She finished off in style by sabering a bottle of champagne, and from there, the party brunch was in full swing. Guests sat around a long table, and while a DJ played well-known songs, the food was served, along with drinks and shots. Seafood platters, beef tacos, and various salads were on the menu, alongside several varieties of mojitos. There was a comfortably relaxed vibe throughout the brunch, since many of the guests already knew each other.

Following the delicious meal, the guests were surprised by a group of samba dancers, who put on a spectacular show! Soon, everyone was on their feet and dancing around the table together. After dancing for a while, the guests started to limbo, and some even showed off their twerking skills! Lastly, it was time for some amazing dessert before the guests started saying their farewells. It was undoubtedly an amazingly successful event!

Photos: Rasmus Lindahl

iDeal Power Women

The previous weekend, we set off to Cologne, Germany, where we invited 15 influencers to an inspiring brunch at The Great Berry—a beautiful, cozy meeting spot with a delectable menu.

Along with checking out the new AW18 collection and other news in the assortment, guests created their own delicious smoothie bowls inspired by the cases in the collection. Along with this, we thought it was about time to do something special for our iDeal Power Women, who continue to inspire us every day with their hard work and dedication. Since we know this business can be difficult and tedious at times, we wanted to highlight some tools that would help them continue to keep their positive mindset and power! Therefore, we invited the famous Swedish Holistic Life Coach @rawclarityfilippa, who is an expert on these topics. Filippa held a much-appreciated workshop for the influencers.

Throughout the event, there was a casual, genuine and friendly atmosphere. Some of our wonderful influencers attending were @xlaeta, @novalanalove and, @donnaromina.

Photos: @chriswallx

We would also like to thank our amazing sponsors:

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